Then-college students Rakesh Soni and his business partner and friend Deepak Gupta, experienced a light bulb moment, the original inspiration for their growing startup company, and TEC Edmonton client, LogInRadius.
They each had an online project they were trying to promote. “We were bringing traffic to our sites, but the response was sluggish,” said Rakesh. “Something was wrong, and the more we talked to our users, we realized the problem could become an opportunity.”
What was wrong is the same problem that continues to frustrate us all: Websites forcing us to register with a username, create a password and fill in various fields. It’s tedious and usernames and passwords are long forgotten when a website is re-visited down the road.
The brainwave, the eureka moment for the two entrepreneurially-minded graduate students arrived in a flash. Why not sign in via social media? Why not click on a Facebook, LinkedIn, Twitter, Google or Yahoo button, sitting alongside the traditional registration details, for instant sign-in?
Soni and Gupta knew it could be done, and LogInRadius was the means to do it. Open ID, or Open Authentication was available to any webmaster. But the devil was in the details. “Using OpenID or OAuth meant writing code to incorporate each platform’s signing-in technology into the website,” says Soni. “And there are at least 30 major social media networks. For a website to do this on its own would require a team to understand and incorporate the other social media sign-ins. It’s way beyond the capabilities of most smaller websites.”
LoginRadius makes life much simpler for the website owner as well as the end user. “Once we did it for our own website we realized we could create an easy-to-setup SaaS, software as a service,” Soni says.
“We realized the problem could become an opportunity.”Rakesh Soni Co-Founder, LogIn Radius